
The Max Headroom Incident – Tales of History and Imagination
This week’s tale is set in the Windy City – Chicago, Illinois. The time, a very specific 9.14pm on 22nd November 1987. The city’s sports fans are tuned into WGN TV’s Nine O’clock News as Dan Roen discuses the latest round in the Chicago Bears, Detroit Lions rivalry – (I’m told the two American Football teams have been at war with one another since 1930, having met 183 times at time of writing… on this day the Bears won 30 – 10). As select footage played from the game, the signal suddenly cut out – replaced by a bizarre, distorted pirate signal. In place of the hulking footballers, a man in a suit, wearing a familiar mask to trick or treaters that year. Bobbing up and down for joy, the figure stood in front of a sheet of corrugated iron, which rotated back and forth behind him. Before the intruder could say anything, one of the technicians at WGN TV wrestled control back from the hijackers, changing uplink frequencies. Back to a rather shocked Roen, in the studio…
“Well, if you’re wondering what’s happened – so am I”
This would be the first of two bizarre incidents on Chicago television that night.
The second incident occurred at 11.15pm on PBS affiliate WTTW (channel 11). The channel was in the midst of Doctor Who’s Horror of Fang Rock serial (to the uninitiated, Doctor Who is a Sci-Fi show from the UK featuring a time travelling alien called The Doctor. From time to time The Doctor dies, and is reincarnated, with a new actor taking the lead. This episode featured fourth Doctor Tom Baker – Whovians reading this would hardly need me to tell them that – their knowledge tends towards the encyclopaedic). In the middle of a scene, an intrusion forced its way onto the airwaves.

Whereas the first invasion lasted a mere 25 seconds, this one would carry on for close to one and a half minutes. The intruder – a man with a rubber Max Headroom mask – would speak this time, though the signal would be highly distorted. Having disparaged sports caster Chuck Swirsky, sung a line from The Temptations 1966 hit ‘(I know) I’m Losing You’, hummed the theme for 1960s cartoon Clutch Cargo, waved around what looks like a rubber dildo, dropped the catchphrase from the new, New Coke ads the real Max Headroom fronted, and put on a welding glove stating ‘my brother has the other one on’ – the video cuts to ‘Max’, bare bottomed, stating ‘Oh no, they’re coming to get me’ before a woman with a fly swatter emerges to spank him. The intrusion then cuts out. It is quite an action-packed minute and a half.
That the hijackers chose Max Headroom to front their intrusion may carry political meaning, although it could just as likely have been a convenient disguise – Headroom masks were everywhere just the month before – a lot of people dressed as Max for Halloween. Max Headroom, the character seems the perfect avatar for the crime however.
The character had come about in 1985 as British TV station Channel 4 wanted to launch a music video program, a little like the shows on MTV. Rather than use a real life ‘Talking head’ they looked to create an AI – but that proving too expensive, they settled on adding prosthetics to the sharp-featured Matt Frewer. He was dressed in a shiny fibreglass jacket, filmed him in intense light in front of a computer generated background, and his voice was occasionally ‘glitched’ with pitch shifting and a digital ‘stutter’. The creators; George Stone, Annabel Jankel, and Rocky Morton then concocted an elaborate backstory to the character. This in turn spawned a weekly action show based around the character.
In a dystopian near future, run by large TV corporations, crusading reporter Edison Carter chases down a story that ‘blipverts’ – 3 second advertisements designed to keep people on the channel – are killing some of the audience. While uncovering the truth, Carter has an accident, leaving him comatose. His last memory, seeing a sign on a carpark entrance ‘Max Headroom 2.3 metres’. The Channel downloads his memories into an AI avatar to replace him – however the character (Headroom) is the opposite of the humble Carter. Max Headroom is the very image of an arrogant, swaggering news host. A movie, then several seasons of the action show were wonderfully subversive critiques of the evils of consumerism, politics and modern life in general. Carter and Headroom brilliantly antithetical characters, played like a modern Jekyll and Hyde. The edgy critique (which coincidentally had dealt with the takeover of a TV channel in one episode – a crime referred to as ‘zipping’ and carrying a death sentence), had gotten the show cancelled only a month prior to the Max Headroom incident. ‘Network 23’, in this case ABC television, were not amused.


While in real life, you can’t be executed for ‘zipping’ a channel – it is a serious crime all the same. The Federal Communications Commission were called in to investigate. The FBI joined the investigation soon after. If a perpetrator were to be caught, they could face a $100,000 fine, a year in jail – or both. After extensive investigation, and an interrogation of everyone the authorities believed had the skills to hack the network – they came up empty-handed. This doesn’t mean internet sleuths have given up on the mystery. One name often put forward is former punk rocker and indie filmmaker Eric Fournier. Fournier filmed a series of shorts in the 1990s around the fictional character Shaye St John – a former model who had to rebuild herself with prosthetics after a horrific train accident. A compilation of these quirky (or disturbing, depending on which side of the fence you sit) shorts was released on DVD in 2006, with an accompanying website which remained online till 2017. Many have commented on the similar sense of humour. Fournier cannot confirm or deny, having passed on 2010.

Another lead often discussed is an anonymous Reddit thread from 2010. The poster claimed he was part of the hacker community in the 1980s, when he met two brothers he called J and K. The poster was convinced the two were behind the hijacking, having bragged of a big caper just days before the intrusion. They were allegedly capable of carrying out the hijack, and Max’s character, inability to keep to a single topic for more than a few seconds, and general sense of humour seemed very like ‘J’. The thread, now archived, has an update from 2013 that the police located ‘J and K’ following the post, and were able to eliminate them from the list of suspects. To date no-one has been charged with the Max Headroom incident.
One may ask why was this prank taken so seriously? Sure, a number of viewers were upset by the intrusion – one commenting it felt like someone had thrown a brick through his window. The laws were only recently beefed up to deal with incidents like this in an effort to protect all manner of large networks. Imagine if you will, the hackers found a way into the power grid, traffic lights or air control systems at an airport. However, stunts like the Max Headroom incident can cause some real panic in their own right. While this incident, the 1986 ‘Captain Midnight’ protest (where satellite dish salesman John MacDougall took over HBO in protest of them blocking satellite dish owners from watching for free), or the 1987 intrusion into a soft-core porn film on the Playboy channel with bible verses, by an engineer for the Christian Broadcasting Network named Thomas Haynie are all almost comical, other examples are less so.
In 1966, a Russian hacker in the city of Kaluga made an on air announcement, that the USA had launched nuclear missiles at the USSR. A British hacker caused a mass panic among the gullible in 1977 when he hacked a Southern Television news bulletin in alien voice to announce himself as Vrillon, representative of the Ashtar Galactic Command. In Poland in 1985, four astronomers hacked their TV stations with messages in support of the ‘Solidarity’ labour movement, which would eventually overthrow their communist rulers. In 2006, Israel, then at war with Lebanon hacked Hezbollah’s Al Manar TV to broadcast anti Hezbollah propaganda.